QFC

     QFC is a grocery chain owned by parent company Krogers. Its prices and selection gear towards middle class to affluent customers. The outline of the logo looks like an inviting house. Customers are going there  in order to stock up their own houses. The Q has a bigger font than the rest of the letters and wears a crown. The emphasis on Q implies that quality of offering is key to the store. The decision to use simple and nonfanciful font in the logo gives the impression that this store is straightforward with its customers and provides fair cost on its products.

     Would you shop here based on the store's logo? Maybe. The fancy Q makes me think this is a pricy grocery store, but I would be able to find premium food here.