It’s hard not to get inspired watching the latest USPS commercial. This commercial aligns USPS with shipping packages during the holiday season. Creating this mapping in the customers’ mind suits USPS’s image. Whenever a customer wants to ship a package in the winter season, they will think of USPS. It is not a coincidence that USPS chooses to compare their shipping season to sport seasons. The USPS post master is talking to the mailmen/women like a coach talking to his players. People are very passionate about their sport team and never forgot their teams’ schedules. USPS wants to build on the sports passion to the USPS season and to the USPS team.
The commercial captures mailmen and mailwomen putting on snow chains and walking through snow in order to make deliveries on time. This shows just some of the hard work that goes behind every delivery you and I receive. It makes one think about the next time you want to complain about your late package, think about the blockers that might have hindered your mailman/woman rather than immediately blame the delay on laziness.
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